| Details | | Publication Date: | 2003-06-01 |
| Size | | Height: | 9.8 in | | Width: | 8.0 in | | Thickness: | 1.0 in | | Weight: | 48.8 oz |
Publisher's Note Selling: Building Partnerships, 5/e, by Weitz, Castleberry, and Tanner is the first text to integrate the partnerships/relationship theme in the selling course. It presents selling theories and skills and encourages the students to practice applying them. This edition features a revision of the traditional selling process, a thorough description of the buying and partnering processes used by business firms and the changes occurring in these processes, how to build a career in selling, an emphasis on the role of the salesperson and highlights the way salespeople use technology to learn about, connect with, and build relationships with their customers.
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