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Selling to the Affluent by Thomas J. Stanley (1991, Hardcover) 
Selling to the Affluent by Thomas J. Stanley (1991, Hardcover)
Publisher: Irwin Professional Pub
Publication Date: 1991-01-01
Language: English
Format: Hardcover
ISBN-10: 155623418X
ISBN-13: 9781556234187
Product ID: EPID1086828
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Details
Publication Date:1991-01-01

Size
Height:9.5 in
Width:6.5 in
Thickness:1.2 in
Weight:32.0 oz

Publisher's Note
Selling to the Affluent reveals the three most important things that can be done to land affluent prospects and encourange wealthy clients to make repeat buys. Stanley shows how to: create lists of affluent prospects who are ``riding high'' because they've suddenly come into money or improved their socioeconomic status; approach prospects at the moment when they are most likely to buy; find and utilize critical information that will help readers prospect, communicate, and close sales more successfully.

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