Sellevision by Augusten Burroughs (2000, Paperback)

Augusten Burroughs' novel "Sellevision" is a kaleidoscopic, over-the-top spoof of the behind-the-scenes activity of cable television's home-shopping phenomenon. The action takes place at Sellevision, "America's premier retail broadcasting network," as the channel confronts several juicy scandals, involving their on-air talent. Burroughs shamelessly borrows from gossip tabloids, TV talk shows and something he understands all too well: the cut-throat world of advertising.

The story line starts off with a bang as much-beloved, handsome host Max Andrews accidentally exposes himself during a "Toys for Tots" segment intended for parents and their children. A flood of complaints from outraged viewers forces the network to fire him. Meanwhile feminine role model, Peggy Jean Smythe- a married, Christian mother of three- begins receiving suspicious e-mails from a viewer. When Peggy fails to respond to one of the e-mails in the manner expected, the writer's cruelity escalates, driving Peggy to prescription drugs and alcohol.

While Peggy Jean seeks solace through the guidance of Debby Boone and rehab, the network searches for someone else to peddle the Princess Diana memorabilia and Dazzling Diamonelle merchandise. It doesn't take long for the reader to realize that one of two lead candidates for the job may be the e-mail stalker: Trish Mission, the innocent, young newcomer; or Leigh Bushmore, executive producer Howard Toast's mistress.

Burroughs effectively writes what he knows and throws in several witty plot twists. His clever use of product names- FuturePop Popcorn Popper, Moisture-Whik Control Panties- and his use of minor characters to sustain the story arc, keep the reader turning pages. The book is an unusually smooth read for a first novel. "Sellevision" is both light and funny, a great beach or plane read.