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Secret Formula by Fredrick Allen (1994, Hardcover, Reprint) 
Secret Formula by Fredrick Allen (1994, Hardcover, Reprint)

 
Secret Formula by Fredrick Allen (1994, Hardcover, Reprint)

Publisher: Diane Pub Co
Publication Date: 1994-04-01
Language: English
Format: Hardcover
ISBN-10: 0788161539
ISBN-13: 9780788161537
Product ID: EPID629002
Description: Coca-Cola has grown into one of the most recognized commercial trademark symbols in the world. Allen chronicles the rise of this company, right up to its recent breakthroughs behind the fallen Iron Curtain and in the Third World. This bo...
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Synopsis
Coca-Cola has grown into one of the most recognized commercial trademark symbols in the world. Allen chronicles the rise of this company, right up to its recent breakthroughs behind the fallen Iron Curtain and in the Third World. This book surveys over six decades of Coca-Cola's successes and failures: the many courtroom battles, the involvement in national politics, and, above all else, the company's marketing genius.

Details
Publication Date:1994-04-01
Edition Description:Reprint

Size
Height:9.8 in
Width:6.5 in
Thickness:1.5 in
Weight:33.6 oz

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