Secret Formula by Fredrick Allen (1994, Hardcover) 
Secret Formula by Fredrick Allen (1994, Hardcover)
Publisher: Harpercollins
Publication Date: 1994-07-01
Language: English
Format: Hardcover
ISBN-10: 0887306721
ISBN-13: 9780887306723
Product ID: EPID627944
Description: Coca-Cola has grown into one of the most recognized commercial trademark symbols in the world. Allen chronicles the rise of this company, right up to its recent breakthroughs behind the fallen Iron Curtain and in the Third World. This bo...
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Very Good Good condition overall. Clean pages. Sharp corners. No DJ. Little Wear.
Condition: Very Good
 
Buy It Now$2.10---

. Very Good dust jacket.
Condition: Good
 
Buy It Now$2.18---
Spine "cracked open" more at Photo Section, otherwise no writing or marks, minor
Condition: Very Good
 
Buy It Now$3.98---

Fine Looks like new, with like new dust jacket for age, 1994 Harper HB.
Condition: Like New
 
Buy It Now$4.10---

Very good Book has been read. Pages are clean but the dust jacket/cover is
Condition: Very Good
 
Buy It Now$7.90---

very good in slightly worn dustwrapper 500pp, b/w illustrations. octavo hardbound.
Condition: Very Good
 
Buy It Now$10.55---

Hard Cover, 500 Pages. Fine/Fine. First Edition, 4th Printing. 8vo-over 7 3/4-9 3/4
Condition: Like New
 
Buy It Now$19.52---

Excellent customer service. May ship from alternate location depending on your zip
Condition: Good
 
Buy It Now$25.47---
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Synopsis
Coca-Cola has grown into one of the most recognized commercial trademark symbols in the world. Allen chronicles the rise of this company, right up to its recent breakthroughs behind the fallen Iron Curtain and in the Third World. This book surveys over six decades of Coca-Cola's successes and failures: the many courtroom battles, the involvement in national politics, and, above all else, the company's marketing genius.

Details
Publication Date:1994-07-01

Size
Height:9.5 in
Width:6.5 in
Thickness:1.5 in
Weight:34.4 oz

Publisher's Note
A history of Coca-Cola traces the company from the debut of the popular soft drink in an Atlanta soda fountain to its present status as a multibillion-dollar international corporation, drawing on the personal papers of founder Asa Candler and long-time CEO Robert Woodruff.

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