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The Search by John Battelle (2005, Hardcover) 
The Search by John Battelle (2005, Hardcover)

 
The Search by John Battelle (2005, Hardcover)

Author: John Battelle
Publisher: Portfolio
Publication Date: 2005-09-08
Language: English
Format: Hardcover
ISBN-10: 1591840880
ISBN-13: 9781591840886
Product ID: EPID46585013
Description: In this tech-savvy corporate history, business journalist John Battelle reveals the secrets behind the phenomenally successful company Google, whose search engines are the gold standard for Internet users, and whose billionaire-generatin...
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Synopsis
In this tech-savvy corporate history, business journalist John Battelle reveals the secrets behind the phenomenally successful company Google, whose search engines are the gold standard for Internet users, and whose billionaire-generating stock has made Wall Street almost forget the now-old dotcom crash. Through interviews with, among others, co-founders Sergey Brin and Larry Page, Battelle describes the entrepreneurial vision, technical magic, and marketing strategies that drove the phenomenon to the top, placing his story within the larger context of the competitively hot mix of smart and aggressive people working toward the same goal, all rivals and sometimes partners. Most importantly, Battelle explains clearly how search engines work. Google has changed the way people look things up, it has certainly changed business, and its name has entered the common parlance as a much-used active verb.

Details
Publication Date:2005-09-08

Size
Length:311 pages
Height:9.0 in
Width:6.0 in
Thickness:1.0 in
Weight:18.4 oz

Publisher's Note
The story of the popular Internet search engine draws on more than 350 interviews with executives at Google and other leading technology companies, explaining how it became one of the world's leading IPOs and revealing how Google and its competitors contributed to changes in information searching and viral marketing.

Industry Reviews
"This is an excellent, thought-provoking book."
Booklist - Mary Whaley (09/15/2005)

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