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Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000 by Pete Blackshaw (2008, MP3 CD) 
Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000 by Pete Blackshaw (2008, MP3 CD)

 
Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000 by Pete Blackshaw (2008, MP3 CD)

Publisher: Tantor Media Inc
Publication Date: 2008-07-01
Language: English
Format: Audio
ISBN-10: 1400157315
ISBN-13: 9781400157310
Product ID: EPID65763868
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Details
Publication Date:2008-07-01
Narrated by:Lloyd James

Size
Height:7.3 in
Width:5.3 in
Thickness:0.5 in
Weight:3.2 oz

Publisher's Note
Describes the seminal financial influence of such consumer-generated media as blogs, message boards, social networking pages, and product review sites, and demonstrates how managers, marketers, and business leaders can establish and maintain a brand's credibility by responding to customers and forming open business relationships. Simultaneous.

Industry Reviews
"Informative, energetic and entertaining, this is a marvelous argument for corporate responsibility and accountability, interesting to laypeople and instructive for executives."
(04/07/2008)

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