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Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000 by Pete Blackshaw (2008, Hardcover) 
Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000 by Pete Blackshaw (2008, Hardcover)

 
Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000 by Pete Blackshaw (2008, Hardcover)

Publisher: Currency
Publication Date: 2008-07-08
Language: English
Format: Hardcover
ISBN-10: 038552272X
ISBN-13: 9780385522724
Product ID: EPID63636126
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Details
Publication Date:2008-07-08

Size
Length:193 pages
Height:8.8 in
Width:5.8 in
Thickness:1.0 in
Weight:12.0 oz

Publisher's Note
Describes the seminal financial influence of such consumer-generated media as blogs, message boards, social networking pages, and product review sites, and demonstrates how managers, marketers, and business leaders can establish and maintain a brand's credibility by responding to customers and forming open business relationships. 25,000 first printing.

Industry Reviews
"Informative, energetic and entertaining, this is a marvelous argument for corporate responsibility and accountability, interesting to laypeople and instructive for executives."
(04/07/2008)

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