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Sales, Marketing, and Continuous Improvement by Daniel M. Stowell (1997, Hardcover, Illustrated) 
Sales, Marketing, and Continuous Improvement by Daniel M. Stowell (1997, Hardcover, Illustrated)

 
Sales, Marketing, and Continuous Improvement by Daniel M. Stowell (1997, Hardcover, Illustrated)

Publisher: Jossey-Bass Inc Pub
Publication Date: 1997-02-05
Series: Jossey-Bass Business & Management Series
Language: English
Format: Hardcover
ISBN-10: 0787908576
ISBN-13: 9780787908577
Product ID: EPID565114
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Details
Publication Date:1997-02-05
Series:Jossey-Bass Business & Management Series
Edition Description:Illustrated

Size
Length:286 pages
Height:9.5 in
Width:6.3 in
Thickness:0.8 in
Weight:17.6 oz

Publisher's Note
Forget the old school approach to Sales and Marketing. Six winning practices puts these departments back on par with the rest of the modern business world, opening the door to higher profits.Based on interviews with individuals in more than 60 companies -- many of them winners of the prestigious Malcolm Baldridge National Quality Award -- this resource for executives, managers, and consultants distills a range of new improvement techniques and technologies down to six proven practices. Stowell shows how to deploy these practices successfully in the sales and marketing departments often left untouched by a company's quality and continuous improvement efforts.

Stowell studied the practices of companies whose organization-wide improvement efforts have resulted in high customer loyalty and employee satisfaction, strong growth and profits, and increased shareholder wealth. He found that the most widely and successfully used approaches to continuous improvement encompass six basic practices. Sales, Marketing, and Continuous Improvement describes each practice in detail, shows specifically how each applies to sales and marketing, and provides illuminating examples of how Texas Instruments, Federal Express, General Electric, Xerox, Motorola, and many other equally successful but less well known companies have applied the six practices to their organization. Also sharing real-world examples of failed or disappointing change efforts, Stowell offers practical guidance for avoiding common pitfalls.

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