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Rubies in the Orchard by Francis Wilkinson, Lynda Resnick (2009, Hardcover) 
Rubies in the Orchard by Francis Wilkinson, Lynda Resnick (2009, Hardcover)

 
Rubies in the Orchard by Francis Wilkinson, Lynda Resnick (2009, Hardcover)

Publisher: Doubleday
Publication Date: 2009-02-17
Language: English
Format: Hardcover
ISBN-10: 0385525788
ISBN-13: 9780385525787
Product ID: EPID69630428
Description: Lynda Resnick's marketing triumphs read like an encyclopedia of branding. In Rubies in the Orchard, she divulges her secrets for creating some of the world's most memorable and iconic brands, and the bull's-eye strategies to sell them.
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Synopsis
Lynda Resnick's marketing triumphs read like an encyclopedia of branding. In Rubies in the Orchard, she divulges her secrets for creating some of the world's most memorable and iconic brands, and the bull's-eye strategies to sell them.

The marketing wiz credited with making Fiji Water and Pom Wonderful recognizable brands to the American public shares the story of her life and career, while imparting key elements of her business approach. Lynda Resnick explains how to find the "hidden gems" inside a product and how to communicate those finds to the consumer. Resnick's business strategies are designed to help both large and small businesses find a place on the crowded shelf. What comes through is great confidence and success, and a sincere attention to the value of products and the values of customers.

Details
Publication Date:2009-02-17

Size
Length:204 pages
Height:8.5 in
Width:5.8 in
Thickness:1.0 in
Weight:14.4 oz

Publisher's Note
The "POM Queen" shares the secrets of her success, her strategies for creating a successful brand, and her techniques for building a world-class company, arguing that every campaign begins with identifying the intrinsic value of a product or service, and then deciding how to communicate that value to the consumer. 50,000 first printing.

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