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Rubies in the Orchard by Francis Wilkinson, Lynda Resnick (2009, Hardcover)

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Rubies in the Orchard by Francis Wilkinson, Lynda Resnick (2009, Hardcover)

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Author: Francis Wilkinson,Lynda Resnick

Publisher: Doubleday

Publication Date: 2009-02-17

Language: English

Format: Hardcover

ISBN-10: 0385525788

ISBN-13: 9780385525787

Product ID: EPID69630428

Description: Lynda Resnick's marketing triumphs read like an encyclopedia of branding. In Rubies in the Orchard, she divulges her secrets for creating some of the world's most memorable and iconic brands, and the bull's-eye strategies to sell them.


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