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Rocking the Ages by Ann S. Clurman, J. Walker Smith, Yankelovich Partners (1997, Audio Cassette) 
Rocking the Ages by Ann S. Clurman, J. Walker Smith, Yankelovich Partners (1997, Audio Cassette)

 
Rocking the Ages by Ann S. Clurman, J. Walker Smith, Yankelovich Partners (1997, Audio Cassette)

Publisher: Harperaudio
Publication Date: 1997-03-01
Language: English
Format: Audio
ISBN-10: 0694517933
ISBN-13: 9780694517930
Product ID: EPID1093758
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Details
Publication Date:1997-03-01
Narrated by:Peter Thomas

Size
Height:7.3 in
Width:4.8 in
Thickness:0.8 in
Weight:5.6 oz

Publisher's Note
What does an "18-49" age bracket really tell you about who your customers are and what they want to buy? Why do customers' income levels tell you less about what they want than the music they listened to when they were growing up? Why are the Baby Boomers now turning 50 acting nothing like their parents did when they were that age? One of America's leading research firms and top consultant to Furtune 500 companies has created a revolutionary marketing tool. Index. Charts and graphs.

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