| Details | | Publication Date: | 1992-10-01 |
| Size | | Height: | 9.5 in | | Width: | 6.5 in | | Thickness: | 1.5 in | | Weight: | 24.8 oz |
Publisher's Note
The great-great-granddaughter of the founder of the Coca-Cola Company provides an inside look into her family and one of the most successful, idiosyncratic companies in American business.
Industry Reviews
Over a hundred years ago, an Atlanta druggist struck liquid gold with the acquisition of an obscure patent medicine called "Coca-Cola". In what was to become the greatest marketing success in history, Asa G. Candler transformed this little-known mixture into the world’s premier soft drink. Did Coca-Cola have cocaine in it? Does it still? The answers to these questions and more are provided in this insider’s look at the strategies, battles, scandals, and triumphs behind the formation of The Coca-Cola Company by the Candler family. Filled with interviews, photographs, and never-before-revealed family documents, The Real Ones: Four Generations of the First Family of Coca-Cola tells the real story of the great cola empire and of the power and influence wielded by the Candler family.
Midwest Book Review - Unknown Critic Staff (11/01/1996)
Over a hundred years ago, an Atlanta druggist struck liquid gold with the acquisition of an obscure patent medicine called "Coca-Cola". In what was to become the greatest marketing success in history, Asa G. Candler transformed this little-known mixture into the world’s premier soft drink. Did Coca-Cola have cocaine in it? Does it still? The answers to these questions and more are provided in this insider’s look at the strategies, battles, scandals, and triumphs behind the formation of The Coca-Cola Company by the Candler family. Filled with interviews, photographs, and never-before-revealed family documents, The Real Ones: Four Generations of the First Family of Coca-Cola tells the real story of the great cola empire and of the power and influence wielded by the Candler family.
(11/01/1996)
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