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The Real Coke, the Real Story by Thomas Oliver (1987, Paperback, Reprint) 
The Real Coke, the Real Story by Thomas Oliver (1987, Paperback, Reprint)
Publisher: Select Penguin
Publication Date: 1987-12-01
Language: English
Format: Paperback
ISBN-10: 0140104089
ISBN-13: 9780140104080
Product ID: EPID1388610
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Details
Publication Date:1987-12-01
Edition Description:Reprint

Publisher's Note
A financial writer with exclusive access to the Coca-Cola Company introduces the men who weathered the corporate storms of the early 1980s and examines how they came to make the controversial marketing decision to change Coke's formula.

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