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The Real Coke, the Real Story by Thomas Oliver (1986, Hardcover) 
The Real Coke, the Real Story by Thomas Oliver (1986, Hardcover)
Publisher: Random House Inc
Publication Date: 1986-10-01
Language: English
Format: Hardcover
ISBN-10: 0394552733
ISBN-13: 9780394552736
Product ID: EPID1392184
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Publication Date:1986-10-01

Publisher's Note
A financial writer with exclusive access to the Coca-Cola Company introduces the men who weathered the corportate storms of the early 1980s and then examines how they came to make the controversial marketing decision.

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