Ready, Aim, Specialize! by Kelly James-Enger (2003, Paperback)

Many writers wonder if they should specialize in one specific area of writing expertise or if they should spread their work between several different genres. They wonder if writing in only one genre will allow them to create a niche of authority or simply limit the amount of writing opportunities. Conversely, writers also worry that if they work in several genres their writing will be seen as unfocused and difficult to market. Ready, Aim, Specialize: Creating Your Own Writing Speciality and Make More Money looks at this quandary and looks at the benefits and limitations of specialization. This book also includes resources to determine what your area or areas of speciality would include and tips to begin specializing as well as detailed reference lists and potential markets for the most popular writing specialities.

Ready, Aim, Specialize: Creating Your Own Writing Speciality and Make More Money is a good beginner resource for writers questioning whether they should specialize their writing. Though the title suggests that the writer supports specialization, the author gives a nice balance of information on both the pros and cons of specialization. This allows the reader to determine if specialization would be beneficial for his or her particular situation. Moreover, the author includes detailed reference lists so that the reader has somewhere to begin his or her specialization efforts.