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Purple Cow by Seth Godin (2003, Hardcover)
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Author: Seth Godin
Publisher: Penguin Group USA
Publication Date: 2003-05-01
Language: English
Format: Hardcover
ISBN-10: 159184021X
ISBN-13: 9781591840213
Product ID: EPID2355446
Description: Standing out amid a crowd of sameness is the Purple Cow, which in Godin's vocabulary signifies anything that separates you from the competition. PURPLE COW profiles some of the more outrageous strategies, used at companies ranging from A...
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