Synopsis
This title is grounded in the authors' years of hands-on consulting experience and features lessons from the best product creators in the world: Canon, Ford, Honda, Philips, Rubbermaid, and Toshiba. He shows that the key to the steady creation of world-class products is to develop seven core competencies across every function in the industry.
| Details | | Publication Date: | 1995-03-01 |
| Size | | Height: | 9.5 in | | Width: | 5.3 in | | Thickness: | 1.8 in | | Weight: | 31.2 oz |
Publisher's Note
Product juggernauts - companies that have achieved market leadership by creating a continuous flow of world-class products - have redefined existing markets and created new bases of competition. They have achieved domination by focusing their entire organization on the interlocking elements of the product creation process - from customer analysis and product development to manufacturing and marketing. Product Juggernauts is grounded in the authors' years of hands-on consulting experience. It features lessons from companies that consider product creation to be their core process and work hard at improving it - including Canon, Ford, Honda, Philips, Rubbermaid, and Toshiba. Product Juggernauts shows that the key to constantly creating world-class products, whether companies choose to compete on speed, service, innovation, value, design, product proliferation, or any combination of these, is to develop seven core competencies across every function in the organization. Companies must: create a customer obsession; devise a bold product strategy and plan; deploy a multifunctional product creation process; empower program managers; forge committed teams; marshall the best resources; speed up the process. Product Juggernauts is a holistic, practical, and original book that will change the way organizations think about the product creation process and - through vivid examples of successful companies and managers' checklists for specific action - show them what to do to realign the organization toward a process focus and achieve sustained high performance.
Industry Reviews
Deschamps and Nayak, vice-presidents of the international consulting firm Arthur D. Little, Inc., argue that a company's success depends on its ability to improve its products or services continuously while simultaneously focusing the entire organization on the process of product creation. Product juggernauts are companies that attain market leadership by creating a continuous stream of world-class products through concentrated efforts on product development procedures. The authors describe seven core competencies, including those covering customer service, product creation, and promotion strategies, that are necessary in order to compete successfully in today's global marketplace. They amply illustrate their discussion with examples from global companies and include a "how-to" checklist with each chapter. A useful, hands-on guide describing methods practiced by many world-class organizations, this will be of interest to both scholars and practitioners. Recommended for business collections. Gary W. White, Pennsylvania State Univ., Harrisburg
Merullo
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