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Product Development for the Service Sector by Robert G. Cooper, Scott J. Edgett (1999, Hardcover, Illustrated) 
Product Development for the Service Sector by Robert G. Cooper, Scott J. Edgett (1999, Hardcover, Illustrated)

 
Product Development for the Service Sector by Robert G. Cooper, Scott J. Edgett (1999, Hardcover, Illustrated)

Publisher: Basic Books
Publication Date: 1999-10-21
Language: English
Format: Hardcover
ISBN-10: 0738201057
ISBN-13: 9780738201054
Product ID: EPID408346
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Details
Publication Date:1999-10-21
Edition Description:Illustrated

Size
Length:278 pages
Height:9.5 in
Width:6.3 in
Thickness:1.0 in
Weight:19.2 oz

Publisher's Note
As the lines between products and services become less and less distinct, managers in service industries -- such as banking, insurance, financial services, utilities, and retailing -- can benefit enormously by learning from product leaders, employing a rigorous product development model to create and test new offerings, develop the most promising ones, and see them to market successfully. Product development experts Scott Edgett and Robert Cooper draw from their extensive research, teaching, and consulting experience to offer service sector executives and managers a comprehensive overview of the principles of product development and how they can be applied profitably.

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