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Proactive Competitive Intelligence by Carolyn M. Vella, John J. McGonagle (2006, Hardcover) 
Proactive Competitive Intelligence by Carolyn M. Vella, John J. McGonagle (2006, Hardcover)
Publisher: Cengage Learning College
Publication Date: 2006-09-29
Language: English
Format: Hardcover
ISBN-10: 0324377150
ISBN-13: 9780324377156
Product ID: EPID50868030
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Publication Date:2006-09-29

Publisher's Note
Since the mid 1980s, Competitive Intelligence has gradually become an accepted part of sound corporate management. Now, most of the Fortune 500 firms engage in CI activities of some sort, and many smaller firms have a person dedicated to developing CI for them. PROACTIVE COMPETITIVE INTELLIGENCE explores how today's reactive competitive intelligence is quickly evolving into a proactive process, allowing companies to anticipate the changes that may impact them. This new book builds on the authors' CI practice experience since the mid-1980s, their prior works, workshops and seminars, as well as on the American Productivity and Quality Center's series of best practice studies on CI. Direct and well-organized, the book includes forms, practical hints, citations to key resources, a glossary and key references.

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