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Principles of Marketing by Gary Armstrong, Philip Kotler (2007, Hardcover)
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Author: Gary Armstrong,Philip Kotler
Publisher: Prentice Hall
Publication Date: 2007-02-01
Series: PRINCIPLES OF MARKETING
Language: English
Format: Hardcover
ISBN-10: 0132390027
ISBN-13: 9780132390026
Product ID: EPID57027131
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Great Marketing book
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Easy to read and follow through. Great examples throughout the reading.I would recommend to buy this book if you desire to learn the basic concepts of Marketing Management.
Review ID: 10000000008912254
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