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Predictably Irrational by Dan Ariely (2009, Hardcover, Revised) 
Predictably Irrational by Dan Ariely (2009, Hardcover, Revised)

 
Predictably Irrational by Dan Ariely (2009, Hardcover, Revised)

Author: Dan Ariely
Publisher: Harpercollins
Publication Date: 2009-06-01
Language: English
Format: Hardcover
ISBN-10: 0061854549
ISBN-13: 9780061854545
Product ID: EPID71768573
Description: MIT professor Dan Ariely discerns patterns in our everyday behavior where the rest of us just see irrational fumbling. A behavioral economist, Dr. Ariely explains the curious "logic" behind our decision-making processes--which, he clear...
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Synopsis
MIT professor Dan Ariely discerns patterns in our everyday behavior where the rest of us just see irrational fumbling. A behavioral economist, Dr. Ariely explains the curious "logic" behind our decision-making processes--which, he clearly shows, are often the result of a storm of emotional, social, and seemingly erroneous factors and factoring. He identifies the mistakes we make (and make again and again), and he explains why we do so. Ariely's examples are drawn from common experiences, such as overeating at a buffet or choosing a mate, and he backs up his insights with references to research. Selected by the New York Times Book Review as a Notable Book of 2008.

Details
Publication Date:2009-06-01
Edition Description:Revised; Expanded

Size
Length:368 pages
Height:9.3 in
Width:6.5 in
Thickness:1.5 in
Weight:20.2 oz

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