Predatory Marketing by C. Britt Beemer, Robert L. Shook 1998, Paperback, Reprint: items on eBay.com

Publisher's Note
"Predatory Marketing" is based on one powerful principle: find out what competitors do best and convince their customers that you can do it better. Applying this prescription to all aspects of marketing, this book reveals proven methods for winning customer satisfaction and loyalty. Includes special nationwide Consumer Mind Reader surveys conducted exclusively for this book.

What do shoppers dislike most about shopping? Whats the most common reason customers are turned off by ads? Which recent technology ranks highest as a consumer pet peeve? As founder and chairman of Americas Research Group, Britt Beemer has spent the past two decades researching questions like these and learning how to virtually read the minds of American consumers. Predatory Marketing is based on one powerful principle: find out what your competitors do best (dont focus on their weaknesses) and convince their customers that you can do it even better.Applying this prescription to all aspects of marketing--advertising, public relations, customer service, and sales--Predatory Marketing reveals proven methods for winning customer satisfaction and loyalty. Including special nationwide Consumer Mind Reader surveys conducted exclusively for this book, Predatory Marketing is packed with hundreds of crucial facts, such as:The ten most budget-conscious cities in AmericaThe top ten reasons why advertising failsThe eight characteristics of America's highest-rated retail salespeople"Be first. Be right. Or be dead," Beemer teaches. Predatory Marketing is a gold mine of wisdom to help anyone in business not only survive, but win.

Industry Reviews
Beemer used his knowledge as a campaign manager reading and interpreting polls to become founder and CEO of America's Research Group, which conducts surveys on consumer and corporate behavior. In this work, he intends "to inform you of ways to find out more about your customer, your competition's customers, and trends in the marketplace." He offers numerous practical examples of how to plan a marketing strategy, contending that a predatory approach is needed to increase market share. By attacking a competitor's strengths, it is possible to take customers away. Beemer also details how to implement a market strategy and how to be a "niche player." Although many books have been written about company marketing (e.g., Jill Griffin's Customer Loyalty, LJ 1/95), this one emphasizes using customer information to make decisions. For business collections. Kathy Shimpock-Vieweg, Muchmore & Wallwork Lib., Phoenix
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