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Portfolio Management for New Products by Elko J. Kleinschmidt, Robert G. Cooper, Scott J. Edgett (1998, Hardcover) 
Portfolio Management for New Products by Elko J. Kleinschmidt, Robert G. Cooper, Scott J. Edgett (1998, Hardcover)

 
Portfolio Management for New Products by Elko J. Kleinschmidt, Robert G. Cooper, Scott J. Edgett (1998, Hardcover)

Publisher: Perseus Books
Publication Date: 1998-05-01
Language: English
Format: Hardcover
ISBN-10: 0201328143
ISBN-13: 9780201328141
Product ID: EPID1049986
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Details
Publication Date:1998-05-01

Size
Length:230 pages
Height:10.0 in
Width:6.3 in
Thickness:1.2 in
Weight:17.6 oz

Publisher's Note
In Portfolio Management for New Products, the authors present a rigorous and practical approach to managing a company's product portfolio as you would a financial portfolio - investing for maximum long-term growth. With its field-tested, step-by-step framework, the book provides corporations and managers with the methods and strategies they need to assess and realign their current R&D divisions, determine which products are most worthy of resource allocation, design and implement a portfolio management process, maximize the value of their product portfolios, create balanced portfolios, and recognize and solve challenges as they arise.

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