| Details | | Publication Date: | 1997-06-23 | | Series: | Portable MBA Series | | Editor: | Dan D'Heilly, William D. Bygrave |
| Size | | Length: | 319 pages | | Height: | 10.3 in | | Width: | 7.3 in | | Thickness: | 1.0 in | | Weight: | 20.0 oz |
Publisher's Note
In this updated business aid, you will find out how top business schools are preparing students to meet the challenges of the 1990s. William Bygrave has assembled an all-star team of professors, consultants, thinkers, and doers to compile this practical guide. It shows how to identify an opportunity, create a business plan, do financial projections, finance a business, and get government help. The book also covers marketing, tax issues, intellectual property, franchising, and selling. A new chapter on business on the Internet has been added.
The crucial link between theory and practice
In The Portable MBA in Entrepreneurship Case Studies you'll meet people who have used the business theories and practices presented in The Portable MBA in Entrepreneurship to start and run their own entrepreneurial ventures. You'll get a real sense of what it takes to conceive, develop, finance, and operate a business, and how particular elements, such as business plans and financial forecasts, function in the real world. These case studies cover a broad variety of service and product industries: retail, wholesale, mail order, and Internet. You'll discover the trials and rewards of starting a travel agency, launching a new glass-cleaning product, setting up a fashion Web site, and selling women's hosiery through direct mail. Other studies cover ventures in the computer industry, the restaurant business, automobile service franchising, and business consulting.
Each case study is illustrated with exhibits —financial statements, business plans, sample contracts, and more —and many are supplemented with end-of-chapter questions that help you analyze the viability of each entrepreneurial venture and test your ability to respond to the challenges you'll face in pursuit of your own entrepreneurial dreams.
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