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The Political Brain by Drew Westen (2007, Unabridged, Compact Disc) 
The Political Brain by Drew Westen (2007, Unabridged, Compact Disc)
Author: Drew Westen
Publisher: Blackstone Audio Inc
Publication Date: 2007-08-01
Language: English
Format: Audio
ISBN-10: 1433208903
ISBN-13: 9781433208904
Product ID: EPID62094576
Description: In the battle for the hearts and minds of the American voter, says political psychologist Drew Westen, the Democratic Party is losing the battle because it is focusing too much on the latter, and not enough on the former. Politics is pa...
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Synopsis
In the battle for the hearts and minds of the American voter, says political psychologist Drew Westen, the Democratic Party is losing the battle because it is focusing too much on the latter, and not enough on the former. Politics is passions, according to Weston, who draws on recent research in brain science to support his argument that people make choices based on their emotions, and that it is possible to monitor their neural circuits to find out what "fires" them. With specific references to mistakes made in previous elections, Weston explains how the Democrats can modify the way they discuss, or do not discuss, hot-button issues in order to bring rationality and emotions into synch, and get their points across without surrendering ethics.

Details
Publication Date:2007-08-01
Narrated by:Anthony Heald, To Be Announced
Edition Description:Unabridged

Size
Height:6.5 in
Width:7.0 in
Thickness:2.0 in
Weight:14.4 oz

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