Petretti's Coca-Cola Collectibles Price Guide by Allan Petritti (2008, Hardcover)

I like that there is information concerning Coca Cola products, and what they are worth, I dislike that some items I feel are worth less or more then they list. I think prices, and how available a product is vary's from State to State. I decided to buy this item for the information I could get, and then compare it to what is really out there. :)

WHEN YOU HAVE A BUSINESS YOU MUST HAVE TOOLS TO OPERATE ANY TYPE OF BUSINESS FROM A MECHANIC TO RETAIL SALES. THE COCA COLA PRICE GUIDE HAS BEEN A LONG TIME COMING EVEN IF WE KNEW THE VALUE OF COCA COLA COLLECTIBLES HAS BEEN GOING UP SINCE THE 11TH EDITION. JUST TO SHOW YOU THAT WE NEEDED NEW KNOWLEDGE, TAKE THE 24" PORCELAIN BUTTON SIGN AND IT WAS $600.00 IN THE 11TH EDITION AND IN THE 12TH EDITIONS THE SAME SIGN IS $1000.00. SO FOR INVESTORS IN COCA COLA COLLECTIBLES WE SAW THE PROFIT WE HAD MADE FOR INVESTING AND OWNING COCA COLA COLLECTIBLES AND FOR THE RETAILERS WE SAW THAT WE HAD BEEN SELLING THE SIGN TOO LOW EVEN WHEN WE HAD SEEN THE PRICE WE WERE PAYING FOR THEM KEEP CLIMBING. SO IF YOU ARE GOING TO BE IN A BUSINESS OR AN INVESTOR YOU NEED TOOLS AND GUILD LINES TO FOLLOW TO BE PROFITABLE IN BUYING AND SELLING. THIS NEW BOOK IS A SUPER BOOK AND I HAVE COCA COLA ITEMS THAT I WOULD NOT SELL SINCE I KNEW THERE WAS A NEW BOOK COMING OUT AND I WANTED TO KNOW THE ESTABLISHED VALUE OF WHAT I OWNED BEFORE IT HIT THE MARKET PLACE. THE BOOK IS A GUIDE LINE AND YOU MUST VIEW IT THAT WAY AND KNOW THAT YOU MAY NOT GET 100% OF THE NEW PRICES BECAUSE THE BUYER MARKET MUST BECOME USE TO THE NEW VALUE OF THE ITEMS BUT ALSO AS AN INVESTOR OF THESE COLLECTIBLES IT LETS YOU KNOW THAT IF YOU DON'T NEED TO SELL AT THE TIME YOU MAY WANT TO HOLD YOUR ITEMS UNTIL THE NEW VALUE CATCHES UP WITH THE ITEMS. MY VIEWS ARE FROM YEARS IN MANAGEMENT AND SALES. I AM ALSO A COCA COLA COLLECTOR AND WHEN YOU LOOK UP THE HIGHER PRICED ITEMS YOU HAVE AND YOU SEE THE GAIN IN VALUE IT LETS YOU KNOW YOU ARE ON THE RIGHT TRACK AND PROUD THAT YOU INVESTED IN THE ITEMS YOU HAVE. IT ALSO GUARANTEES YOU THAT YOU ARE MOST LIKELY GOING TO GET 100% OF WHAT YOU PAID FOR THE COCA COLA COLLECTIBLES AND A PROFIT TO GO WITH YOUR ITEM. SO THE GUIDE JUST LETS YOU KNOW THERE IS A STRONGER BUYER MARKET COMING AND YOU MAY HIT IT NOW OR YOU MAY HAVE TO LET THE MARKET ADJUST FOR A YEAR OR WHEN EVER YOU CAN GET WHAT YOU ARE ASKING FOR YOUR ITEMS IF YOU WISH TO SELL AT THIS TIME. SO TO RECAP YOU MUST LOVE THE FACT THAT WE HAVE A NEW GUIDE LINE AND NOTHING TO REALLY DISLIKE ABOUT GETTING THE NEW BOOK AND YOU HAVE NO CHOICE WHERE TO BUY OR NOT SINCE YOU NEED THE TOOLS TO CONDUCT YOUR BUSINESS OR INVESTMENTS.

I loved that they added a lot more colored pictures and extended the years out on some of the items. The prices truely reflex the current mark for the items and gives the collector a good honest guide. Thanks for an update.