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Opt-In Marketing by Ernan Roman, Scott Hornstein (2004, Hardcover) 
Opt-In Marketing by Ernan Roman, Scott Hornstein (2004, Hardcover)

 
Opt-In Marketing by Ernan Roman, Scott Hornstein (2004, Hardcover)

Publisher: McGraw-Hill
Publication Date: 2004-05-01
Language: English
Format: Hardcover
ISBN-10: 007143528X
ISBN-13: 9780071435284
Product ID: EPID30258478
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Details
Publication Date:2004-05-01

Size
Length:296 pages
Height:9.0 in
Width:6.3 in
Thickness:1.0 in
Weight:21.6 oz

Publisher's Note

From junk mail blockers to do-not-call lists, potential buyers today are more interested in "opting out" than listening to marketers' messages. Opt-In Marketing offers a prescriptive plan for reversing this dangerous trend. This hard-hitting book is based on a program that increased sales at IBM by 80 percent in one year and features sidebars from industry luminaries and examples from Fortune 500 firms. It outlines a 10-point blueprint for rethinking customer care and is the perfect guide for marketers looking to once again be seen as partners instead of predators.



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