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Online Marketing Handbook by Daniel S. Janal (1997, Paperback) 
Online Marketing Handbook by Daniel S. Janal (1997, Paperback)

 
Online Marketing Handbook by Daniel S. Janal (1997, Paperback)

Publisher: John Wiley & Sons Inc
Publication Date: 1997-01-01
Language: English
Format: Paperback
ISBN-10: 0442024827
ISBN-13: 9780442024826
Product ID: EPID442359
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Details
Publication Date:1997-01-01

Size
Height:9.8 in
Width:7.5 in
Thickness:1.2 in
Weight:27.2 oz

Publisher's Note
Explores opportunities on the World Wide Web, online market research, interactive advertising, and online relationship building.

Industry Reviews
"Focuses on techniques for selling, advertising, publicizing, and promoting your products and services on the Net and commercial online systems. Covers everything from smileys to writing classified ads. Thorough, practical, easy-to-read guide to marketing on the Net."
Feeley

"Easy-to-ready, nuts-to-soup handbook aimed at marketers who base their marketing plans on using corporate resources in the most beneficial ways for maximum return-on-investment. Entrepreneurs and small business owners will also benefit from the tactics, insights, and strategies presented. This book does a good job of separating the hype from the reality of marketing on the Internet and on-line services."
Moses

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