Synopsis Michael Schaffer has uncovered a staggering statistic that should probably make a lot of us somewhat ashamed: while people starve and suffer here and around the world, Americans spent more than 40 billion dollars on their pets in 2008. Obviously, pets are a vital part of our lives, and they deserve quality food, equipment, and medical attention, but Schaffer reveals that pets are also being treated to ridiculous luxuries such as spas and hotels, designer clothes, psychiatric treatment, and plastic surgery. Schaffer willingly admits to participating in the madness, having hired a personal trainer for his St. Bernard and even paid big bucks to have his dog's prescription for "puppy Prozac" filled. The book is full of offbeat accounts of pet-crazy people, such as the Manhattan housewife who became a dog party planner after her Army husband bought her a Chihuahua before he was commissioned to Iraq, but also functions as a serious analysis of the burgeoning business of pet pampering and what it might mean for our society and our economy.
| Details | | Publication Date: | 2009-03-31 |
| Size | | Length: | 288 pages | | Height: | 8.5 in | | Width: | 6.0 in | | Thickness: | 1.2 in | | Weight: | 15.0 oz |
Publisher's Note Documents the author's experiences with adopting a beloved Saint Bernard, his observations about how the multi-billion-dollar pet-care industry has more than doubled in the past decade, and what a growing demand for luxury pet products reveals about America today.
Industry Reviews "Our fur babies may be loveable and cuddly, but they've also confirmed us in many of our worst human instincts: to confront and litigate, to climb the social ladder and flaunt our high position once we've reached it, to become wholly absorbed in our own precious selves, to flatter ourselves with luxury and excess. As the man says in this terrific book, it's not about the dogs, it's about the people." (04/12/2009)
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