Synopsis In this guide for investors, two business experts stress the importance of "doing one's own homework" rather than relying solely on advice from brokerage houses, the media, etc. The authors show how to spot companies on the rise and offer case studies of those like Home Depot and Cisco Systems, which were once under the radar of the advisors.
| Details | | Publication Date: | 2001-07-01 |
| Size | | Length: | 256 pages | | Height: | 9.8 in | | Width: | 6.5 in | | Thickness: | 1.2 in | | Weight: | 18.4 oz |
Publisher's Note A Wall Street maverick shows investors how to find the next Home Depot, Cisco, or Microsoft--before the Wall Street establishment.... The secret to making money is to do it the old-fashioned way: take the pulse of the marketplace, gather data, and spot trends--not by relying on tips and speculation. Home Depot, not so long ago, was a mere four-store chain in Atlanta that started to expand into the Florida market. At the same time, the do-it-yourself trend was taking off, and those investors who had reliable information about the quality of Home Depot's management and the response by consumers to this new kind of store were able to make a lot of money--much more money than those who waited until Home Depot was a household name and analysts were making enthusiastic predictions in the media. There is a method to finding the next Home Depot, Cisco, or Microsoft. Craig Gordon shows you how to do it by sharing his secrets of profitable intelligence-gathering. He and his team at OTA-Off-the-Record Research have been turning up the trends and shifts in the marketplace before Wall Street even figures out what is going on. In fact, leading Wall Street firms hire him to tell them what is happening so they can decide what to buy or sell. Gordon's system is a method in the tradition of BEAT THE STREET by Peter Lynch and THE INTELLIGENT INVESTOR by Benjamin Graham. And it's a method investors can use to get results that beat market averages.
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