Odyssey by John A. Byrne, John Sculley (1987, Hardcover) 
Odyssey by John A. Byrne, John Sculley (1987, Hardcover)
Publisher: Harpercollins
Publication Date: 1987-10-01
Language: English
Format: Hardcover
ISBN-10: 0060157801
ISBN-13: 9780060157807
Product ID: EPID1373707
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Publication Date:1987-10-01

Publisher's Note
In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends.

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