Description: Whenever we make a decision that later turns out to have negative results, inevitably we look back and see the obvious strengths of the options we passed over at the time. Wouldn't it be nice to be able to recognize those positive factor...
Synopsis Whenever we make a decision that later turns out to have negative results, inevitably we look back and see the obvious strengths of the options we passed over at the time. Wouldn't it be nice to be able to recognize those positive factors before making the decision? That is the concept behind NUDGE, which serves as an insightful introduction to the emerging science of "choice architecture," which employs behavioral data to improve our decision-making process. The key to making more successful choices is to try to identify the unseen risks and benefits beforehand. Having these useful bits of data and wisdom can provide the "nudge" we need to tip the scales towards a more fulfilling choice, and allow us to transform our lives for the better.
Details
Publication Date:
2008-04-08
Size
Length:
293 pages
Height:
9.8 in
Width:
6.5 in
Thickness:
1.0 in
Weight:
21.1 oz
Publisher's Note Offering a groundbreaking study of the application of the science of choice, a guide that uses colorful examples from all aspects of life demonstrates how it is possible to design environments that make it more likely for us to act in our own interests.