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Nudge by Cass R. Sunstein, Cass Sunstein, Richard Thaler (2008, Hardcover)
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Publisher: Yale Univ Pr
Publication Date: 2008-04-08
Language: English
Format: Hardcover
ISBN-10: 0300122233
ISBN-13: 9780300122237
Product ID: EPID63634145
Description: Whenever we make a decision that later turns out to have negative results, inevitably we look back and see the obvious strengths of the options we passed over at the time. Wouldn't it be nice to be able to recognize those positive factor...
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Excellent book
Illustrates the value of a company's customers...How to calculate customer lifetime value and how to...and alternate way to estimate a company's value
Review ID: 10000000014109352
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Thank you for voting. If your vote meets our NudgeReview created: 12/20/08
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) I liked the book - it is an easy read. The book is based on behavioral economics and explains how humans are susceptible to faulty beliefs. It explains how we can do better in many areas, from personal health and wealth to a more global view. The authors are advisers to Barack Obama, and I suspect we will be seeing more of this type of economics in his administration.
The book was required reading for a course I took.
The book was required reading for a course I took.
Review ID: 10000000009859066
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