| Details | | Publication Date: | 2000-01-15 |
| Size | | Height: | 9.3 in | | Width: | 7.5 in | | Thickness: | 1.5 in | | Weight: | 34.2 oz |
Publisher's Note Equal parts cultural analysis, political manifesto, mall-rat memoir, and journalistic expose, this book uncovers the sins of corporations run amok and explains why some of the most revered consumer brands are finding themselves on the wrong end of a spray-can, a computer hack, or an international anti-corporate campaign.
Once a Poster Boy for the New Economy, Bill Gates has become a global whipping boy. The Nike swoosh is quickly losing its cachet, equated now with sweatshop labor. Teenage McDonald's workers are joining the Teamsters. What's going on? NO LOGO explains why some of the most revered brands in the world are finding themselves on the wrong end of a spray can, a computer hack, or an international anti-corporate campaign. NO LOGO uncovers a betrayal of the central promises of the information age: choice, interactivity, and increased freedom. Instead, job security and consumer choice have been swallowed whole by companies who enlist us as their human billboards and spokesmen. Equal parts cultural analysis, political manifesto, mall rat memoir, and journalistic expose, NO LOGO is the first book that both uncovers the sins of corporations run amok and explores and explains the new resistance that will change consumer culture in the 21st century.
Industry Reviews "Klein is a gifted writer; her paragraphs can be as seductive as the ad campaign she dissects." Ledbetter
"Naomi Klein ranges all over the world and writes infectiously with verve and passion" London Review of Books - Paul Foot (02/22/2001)
"Klein leaves no doubt that the public, and most notably the younger public, is increasingly questioning whether the new world order brings global village or global pillage. But her faith in a coming tsunami of anticorporate sentiment and activism seems painfully optimistic: If nothing else convinces you that tendrils of a tyrannical logo-based economy have wound themselves nearly irretrievably into every nook and cranny of our lives and consciousness, this book certainly will. Still, by delivering its news in a voice and style rich with language, references, and humor sure to reach a generation of Most Likely to Be Future Activists, NO LOGO may itself be one of the anticorporate movement's best hopes yet." Village Voice - Danielle Truscott (12/01/1999)
"Klein leaves no doubt that the public, and most notably the younger public, is increasingly questioning whether the new world order brings global village or global pillage. But her faith in a coming tsunami of anticorporate sentiment and activism seems painfully optimistic: If nothing else convinces you that tendrils of a tyrannical logo-based economy have wound themselves nearly irretrievably into every nook and cranny of our lives and consciousness, this book certainly will. Still, by delivering its news in a voice and style rich with language, references, and humor sure to reach a generation of Most Likely to Be Future Activists, NO LOGO may itself be one of the anticorporate movement's best hopes yet." (12/01/1999)
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