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No B.S. Direct Marketing by Dan S. Kennedy (2006, Paperback) 
No B.S. Direct Marketing by Dan S. Kennedy (2006, Paperback)

 
No B.S. Direct Marketing by Dan S. Kennedy (2006, Paperback)

Publisher: McGraw-Hill
Publication Date: 2006-02-15
Language: English
Format: Paperback
ISBN-10: 1932531572
ISBN-13: 9781932531572
Product ID: EPID46919728
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Details
Publication Date:2006-02-15

Size
Length:200 pages
Height:7.3 in
Width:5.3 in
Thickness:0.8 in
Weight:9.6 oz

Publisher's Note

Radical secrets of direct marketing players

Go behind the scenes and cash in on the undisclosed, off-the-record strategies of today's top direct marketers. These high-profile techniques can be applied to your non-direct marketing business with amazing results and direct marketing guru Dan Kennedy can take you there.

Dan and his elite team of consultants--all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in 'ordinary' businesses including retail stores, restaurants and sales--reveal their radically different, super-profitable methods and share actual advertising and marketing examples from their businesses!

Also, sit in on a discussion of the hottest marketing techniques on the audio CD inside. Discover customer-getting, sales-boosting tactics you never knew existed!

INSIDE!

  • FREE--Email Course & Direct Marketing Tool Kit
  • FREE--$995.00-Value Seminar Tickets
  • FREE--Tele-seminar Invitation
  • FREE--Newsletters


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    Top Reviews
      Sell the sizzle not the steak A+++++++++++++
    Review created: 10/02/06
    7 of 7 people found this review helpful.

    Dan Kennedy, is the King of direct marketing and even though he has since retired his advice and systems that he describes in this book are timeless.

    These are the simplest of concepts and seem to be missed by direct marketers today and it is those simple details that make or break a successful campaign.

    By this book and see what the king of direct marketing has to say about direct marketing, but before you start grab a stack of yellow pads you will need them as this book is power packed full of advice and practical applications.


    Review ID: 10000000001959705
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