No B.S. Direct Marketing by Dan S. Kennedy (2006, Paperback)
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Author: Dan S. Kennedy
Publisher: McGraw-Hill
Publication Date: 2006-02-15
Language: English
Format: Paperback
ISBN-10: 1932531572
ISBN-13: 9781932531572
Product ID: EPID46919728
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Sell the sizzle not the steak A+++++++++++++Review created: 10/02/06
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7 of 7 people found this review helpful.
Dan Kennedy, is the King of direct marketing and even though he has since retired his advice and systems that he describes in this book are timeless.
These are the simplest of concepts and seem to be missed by direct marketers today and it is those simple details that make or break a successful campaign.
By this book and see what the king of direct marketing has to say about direct marketing, but before you start grab a stack of yellow pads you will need them as this book is power packed full of advice and practical applications.
These are the simplest of concepts and seem to be missed by direct marketers today and it is those simple details that make or break a successful campaign.
By this book and see what the king of direct marketing has to say about direct marketing, but before you start grab a stack of yellow pads you will need them as this book is power packed full of advice and practical applications.
Review ID: 10000000001959705
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