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The New Science of Selling and Persuasion by William T. Brooks (2004, Hardcover) 
The New Science of Selling and Persuasion by William T. Brooks (2004, Hardcover)

 
The New Science of Selling and Persuasion by William T. Brooks (2004, Hardcover)

Publisher: John Wiley & Sons Inc
Publication Date: 2004-04-21
Language: English
Format: Hardcover
ISBN-10: 0471469246
ISBN-13: 9780471469247
Product ID: EPID5974307
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Details
Publication Date:2004-04-21

Size
Length:256 pages
Height:9.0 in
Width:6.3 in
Thickness:1.0 in
Weight:16.8 oz

Publisher's Note
One of the world's most sought-after sales training and consulting experts reveals the strategies smart companies use to sell anything to anyone
This book takes a new and relevant approach to sales from the perspective of both organizational and individual performance. Based on the author's broad-based personal experience working with over 2,000 sales organizations, it combines organizational guidelines, sales management strategies, how-to sales tips, and career guidance for sales executives, sales managers, and salespeople alike. Incorporating proprietary research, case studies, real-world examples, and practical information, this book will revolutionize the very way sales organizations sell.
William (Bill) Brooks (Greensboro, NC) is the founder and CEO of The Brooks Group, an internationally recognized consulting firm whose clients have included General Motors, Chase Manhattan, Sara Lee, and Microsoft among thousands of others. He delivers more than 150 keynote speeches annually to sales organizations.

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