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New Products Management by Anthony Di Benedetto, C. Anthony Di Benedetto, C. Merle Crawford (2005, Hardcover, Illustrated) 
New Products Management by Anthony Di Benedetto, C. Anthony Di Benedetto, C. Merle Crawford (2005, Hardcover, Illustrated)

 
New Products Management by Anthony Di Benedetto, C. Anthony Di Benedetto, C. Merle Crawford (2005, Hardcover, Illustrated)

Author: Anthony Di Benedetto, C. Anthony Di Benedetto, C. Merle Crawford
Publisher: Irwin Professional Pub
Publication Date: 2005-01-11
Series: McGraw Hill/Irwin Series in Marketing
Language: English
Format: Hardcover
ISBN-10: 0072961449
ISBN-13: 9780072961447
Product ID: EPID43111389
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Details
Publication Date:2005-01-11
Series:McGraw Hill/Irwin Series in Marketing
Edition Description:Illustrated

Size
Length:540 pages
Height:9.3 in
Width:7.5 in
Thickness:1.2 in
Weight:34.4 oz

Publisher's Note
New Products Management, 8/e, by Crawford and Di Bennedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project.

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