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Net Worth by John Hagel, Marc Singer (1999, Hardcover) 
Net Worth by John Hagel, Marc Singer (1999, Hardcover)

 
Net Worth by John Hagel, Marc Singer (1999, Hardcover)

Publisher: Perseus Distribution Services
Publication Date: 1999-01-01
Language: English
Format: Hardcover
ISBN-10: 0875848893
ISBN-13: 9780875848891
Product ID: EPID687694
Description: The authors propose a new on-line business model based on "infomediaries," trusted information brokers that represent the interests of both marketers and consumers. This technical and strategic resource tells on-line businesses how to fo...
Portions of this page Copyright 1995 - 2009 Muze Inc. All rights reserved.
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Synopsis
The authors propose a new on-line business model based on "infomediaries," trusted information brokers that represent the interests of both marketers and consumers. This technical and strategic resource tells on-line businesses how to forge a mutually beneficial relationship with customers while respecting their privacy.

Details
Publication Date:1999-01-01

Size
Length:313 pages
Height:10.0 in
Width:6.5 in
Thickness:1.0 in
Weight:24.0 oz

Publisher's Note
This visionary book constructs a new business model around the infomediary--brokers or intermediaries that help customers maximize the value of the data--and reveals the coming battle among infomediaries for customers' trust and private information.

Industry Reviews
"May be the single most important book yet on the Internet economy."
Advertisement - Jeff Levy

"NET WORTH may not represent the business plan that a dozen firms will implement this year, but it does represent a powerful idea that should become currency in the e-commerce world. It represents an end state in the inexorable march of online commerce toward embracing the rights of consumers and empowering them while also helping vendors....With [this book], Hagel and Singer should take their places in the pantheon of cyber-business thinkers."
SunWorld - Bill Rosenblatt (07/01/1999)

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