Description: The authors propose a new on-line business model based on "infomediaries," trusted information brokers that represent the interests of both marketers and consumers. This technical and strategic resource tells on-line businesses how to fo...
Synopsis The authors propose a new on-line business model based on "infomediaries," trusted information brokers that represent the interests of both marketers and consumers. This technical and strategic resource tells on-line businesses how to forge a mutually beneficial relationship with customers while respecting their privacy.
Details
Publication Date:
1999-01-01
Size
Length:
313 pages
Height:
10.0 in
Width:
6.5 in
Thickness:
1.0 in
Weight:
24.0 oz
Publisher's Note This visionary book constructs a new business model around the infomediary--brokers or intermediaries that help customers maximize the value of the data--and reveals the coming battle among infomediaries for customers' trust and private information.
Industry Reviews "May be the single most important book yet on the Internet economy." Advertisement - Jeff Levy
"NET WORTH may not represent the business plan that a dozen firms will implement this year, but it does represent a powerful idea that should become currency in the e-commerce world. It represents an end state in the inexorable march of online commerce toward embracing the rights of consumers and empowering them while also helping vendors....With [this book], Hagel and Singer should take their places in the pantheon of cyber-business thinkers." SunWorld - Bill Rosenblatt (07/01/1999)