Naked Marketing by Robert Grede (1999, Paperback) 
Naked Marketing by Robert Grede (1999, Paperback)

 
Naked Marketing by Robert Grede (1999, Paperback)

Author: Robert Grede
Publisher: Penguin Group USA
Publication Date: 1999-09-01
Language: English
Format: Paperback
ISBN-10: 0735201129
ISBN-13: 9780735201125
Product ID: EPID285661
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Details
Publication Date:1999-09-01

Size
Height:8.8 in
Width:4.0 in
Thickness:0.8 in
Weight:4.8 oz

Publisher's Note
With real-life examples and a list of do's and don'ts, this book shows business people how to develop a marketing plan, create a marketing budget, exploit publicity, and mix mass media, personal selling, and direct mail.

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