Naked Marketing by Robert Grede (1997, Hardcover) 
Naked Marketing by Robert Grede (1997, Hardcover)

 
Naked Marketing by Robert Grede (1997, Hardcover)

Author: Robert Grede
Publisher: Prentice Hall Pr
Publication Date: 1997-04-01
Language: English
Format: Hardcover
ISBN-10: 0138453225
ISBN-13: 9780138453220
Product ID: EPID273676
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Details
Publication Date:1997-04-01

Size
Length:142 pages
Height:8.8 in
Width:4.3 in
Thickness:0.8 in
Weight:8.8 oz

Publisher's Note
With all the trendy ways to do marketing - from advertising on web sites to publicity with radio "shock jocks" - how can you determine which is the most productive, cost-effective option for your company? Here's a handy tool for business managers and entrepreneurs who want to get market-smart quickly. It reveals, step by step, how you can determine your marketing budget; develop a marketing plan; establish a company image; use high-impact copy, layout and design; get publicity and visibility without having to pay for it; use mass media, personal selling, and direct mail effectively; and maximize opportunities at trade shows. No fluff, no stuff - the complexities of marketing boiled down for small business managers, entrepreneurs, or big-business non-marketers.

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