
Marketing review
Great book! Thought it was straight to the point and an easy read. All of the monotonous info. is cut out. The information is very current and applicable. I highly recommend this book to professors and students. The only downside is the fact that it is made to look like a magazine, so it doesn't hold up as good as other textbooks. The book is meant to be a one time use, so I guess it doesn't matter. That is another down-fall, you can't resell it. The book comes with a code to access the online portion and it is only good for 365 days.
Megan
Review ID: 10000000004379797

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