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The Milk Mustache Book by Bernie Hogya, Jay Schulberg, Sal Taibi (1998, Paperback) 
The Milk Mustache Book by Bernie Hogya, Jay Schulberg, Sal Taibi (1998, Paperback)

 
The Milk Mustache Book by Bernie Hogya, Jay Schulberg, Sal Taibi (1998, Paperback)

Publisher: Ballantine Books
Publication Date: 1998-10-01
Language: English
Format: Paperback
ISBN-10: 0345427297
ISBN-13: 9780345427298
Product ID: EPID595130
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Details
Publication Date:1998-10-01

Size
Length:153 pages
Height:11.5 in
Width:8.5 in
Thickness:0.5 in
Weight:23.2 oz

Publisher's Note
Go behind the scenes with the celebrity milk ad campaign that became famous in itself. Plus see never-before-published photos of your favorite celebs--and a brand-new ad.

WHERES YOUR MUSTACHE?Inside this book youll find the complete collection of Milk Mustache ads that won the hearts of millions worldwide--and some new ones revealed for the first time. Youll see the spoofs, the rip-offs, the bits from Leno and Letterman. You'll learn the inside story of how this captivating series came to be, go behind-the-scenes to the photo shoots, and discover the secrets of those famous moustaches--plus see never-before-published photos of your favorite celebrities.So grab a tall, cold glass of MILK and enjoy!

Industry Reviews
YA-One of the most successful advertising campaigns ever is the "Milk Mustache" ad created for the milk industry. These spots are so popular that celebrities often offer to make them, rather than waiting to be asked. Schulberg, the director of the team that created the campaign, traces it from its conception to its state today. He does an excellent job of showing how the idea was hatched, what focus it would have, why there are so many different versions of the ads, and why some pieces will only appear in certain magazines. Most of the book is taken up with full-color photographs. It concludes with some of the better spoofs on the campaign. Although there isn't much text here, there is enough information for students studying marketing and merchandising. It's also a valuable resource for those who can't identify all of the people in the ads.-Robert Burnham, R. E. Lee High School, Springfield, VA
Fox

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