| Details | | Publication Date: | 1996-09-01 |
| Size | | Length: | 228 pages | | Height: | 9.8 in | | Width: | 6.5 in | | Thickness: | 0.8 in | | Weight: | 20.0 oz |
Publisher's Note
The Message is the Medium is both radical reevaluation and a new approach to understanding online data and information systems, the "Information Highway." It is not another "how-to" guide, although it contains both practical and instructional data. Rather, it offers a general tutorial explaining the system-at-large from the perspective of the user, and the data he or she needs to resolve problems and crises. It thus provides a simple, powerful, and unique explanation of online resources: what they are and what they do for the individual. All chapters are illustrated with examples.
Industry Reviews
Koch (Journalism for the 21st Century, Greenwood, 1991) begins this treatise on electronic information resources by arguing that Marshall McLuhan, who insisted that "the medium is the message," got it backwards. He points out that the medium merely carries data we all require. As information seekers, we are not so concerned with the carrier of that data as we are with the information conveyed; whether it is delivered via smoke signals or the Internet is irrelevant. Koch goes on to write what is not so much a "how-to" manual but an informed tutorial describing data delivery systems from a user perspective and the processes by which we extract relevant information from that data. In other words, he supplies us with a unique viewpoint on what these online resources are and what they mean to individual information seekers. As access to these resources becomes more ubiquitous, this book can serve as a general guide to sifting through data and measuring the quality of the resulting information. Joe J. Accardi, Northeastern Illinois Univ. Lib., Chicago
Ives
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