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Meatball Sundae by Seth Godin (2007, Hardcover) 
Meatball Sundae by Seth Godin (2007, Hardcover)
Author: Seth Godin
Publisher: Portfolio
Publication Date: 2007-12-27
Language: English
Format: Hardcover
ISBN-10: 1591841747
ISBN-13: 9781591841746
Product ID: EPID61623551
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Details
Publication Date:2007-12-27

Size
Length:227 pages
Height:7.5 in
Width:5.5 in
Thickness:1.0 in
Weight:10.4 oz

Publisher's Note
A provocative analysis of current marketing practices by the author of Purple Cow argues that established brands are losing growth potential by using new commercial strategies that are inconsistent with their products, making recommendations for utilizing "New Marketing" options that are more compatible and effective.

Industry Reviews
"Using concise, well-ordered prose, Godin never patronizes and is at all times informative and encouraging."
(10/15/2007)

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