Meatball Sundae by Seth Godin (2007, Hardcover)

Seth Godin really makes you think about HOW you think about marketing. He gives the distinction between the Old Marketing and the New Marketing and how to embrace the change.

We need a new approach in how we market our business. With the internet and all that entails, we can't work it the old way. Attention spans are shorter, there are more options available, and everyone seems to be going at a faster pace.

Think about it, you can record a show, and fast forward through the commercials - there goes that advertising money! (The Super Bowl commercials are the only ones I look forward to watching.)

"If the New Marketing can be characterized by just one idea, it's this: Ideas that spread through groups of people are far more powerful than ideas delivered at an individual."

232 pages of pure, thought provoking, encouraging messages that will have you rethink your thinking!