Mastering Guerrilla Marketing by Jay Conrad Levinson (1999, Paperback) 
Mastering Guerrilla Marketing by Jay Conrad Levinson (1999, Paperback)

 
Mastering Guerrilla Marketing by Jay Conrad Levinson (1999, Paperback)

Publisher: Houghton Mifflin
Publication Date: 1999-09-01
Language: English
Format: Paperback
ISBN-10: 0395908752
ISBN-13: 9780395908754
Product ID: EPID239891
Description: This accessible handbook describes a myriad of traditional and on-line marketing opportunities, and tells entrepreneurs how to devise an effective, integrated marketing strategy.
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Synopsis
This accessible handbook describes a myriad of traditional and on-line marketing opportunities, and tells entrepreneurs how to devise an effective, integrated marketing strategy.

Details
Publication Date:1999-09-01

Size
Length:251 pages
Height:9.0 in
Width:6.3 in
Thickness:0.8 in
Weight:12.0 oz

Publisher's Note
"No one knows how to use the weapons of the trade better than industry expert Jay Levinson," said Entrepreneur magazine. And this is "the book of a lifetime" from the man whose take-no-prisoners approach has revolutionized small-business marketing strategies. Culled from years of experience, it is the reference for small-business owners, managers, and home-based business folk alike.

The man whose take-no-prisoners approach has revolutionized small-business marketing strategies offers 100 profit-producing insights into such things as planning, marketing weaponry, media, online marketing, people, attitudes, and technology.

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