The Martha Rules by Martha Stewart (2005, Hardcover)

Once again Martha has done 'A Good Thing,' and she wrote this book. 10 essential guidelines for achieving success is not only a useful tool when considering starting a small business, it is a great book for the on-line internet retailer or more importantly, the online ebay store seller. Touching on how to make customer service the Number #1 object of your business, and how to create a quality product. Martha gives examples of real life success stories, and how to evaluate yourself, your business, and your 'Big Idea'. Definitely a must-have for the library of the on-line entrepreneur in my opinion.