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Marketing Your Software by Allan Schmidt, Ira Alterman, William G. Nisen (1984, Paperback) 
Marketing Your Software by Allan Schmidt, Ira Alterman, William G. Nisen (1984, Paperback)
Publisher: Addison-Wesley
Publication Date: 1984-12-01
Series: Micro Computer Books
Language: English
Format: Paperback
ISBN-10: 0201001055
ISBN-13: 9780201001051
Product ID: EPID74377
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Publication Date:1984-12-01
Series:Micro Computer Books

Publisher's Note
This workbook for software entrepreneurs summarizes, in 26 steps, how to develop a marketing plan, prepare software for distribution, negotiate a deal, complete the product, and maintain the product in the marketplace.

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